Recent algorithm modifications have compelled businesses to invest in implementing paid campaigns. Facebook has been a favored place for majority of marketing firms to run paid advertisements for a reason.

As Facebook advertising is one of the new marketing agencies, most businesses are not much aware of it. In this article, we will tell you the best practices to execute ads on Facebook platform.

Define the target audience

The major advantage of a Facebook advertisement is the capability to aim for specific people who are expected to make a purchase. Facebook advertising lets you serve ads that cater to only relevant users. Let us see methods that help to identify target audiences who are prepared to “click-through” and transform into customer.

Aiad is a Sydney based Facebook advertising agency that creates professionally managed Facebook advertising campaigns. Besides likes and comments, their economically rewarding campaigns aim at driving more sales to a business.

Create an audience

Use Facebook to make audiences for your advertisement from scratch. There are various factors that a business needs to consider to determine its audiences. These parameters are:

  • Location
  • Interests
  • Age
  • Demographics

Types of Audiences

Audiences are categorized into two types:

  • Custom Audiences
  • These types of ads aim for members of the audience who have interacted with the businesses in the past.
  • Lookalike audiences

Lookalike audiences authorize businesses to aim for new prospects on the basis of their present customers. If you find that the Facebook advertising strategy is positioned around awareness, and prospecting, then you should target “Lookalike” audiences.

Choose the right kinds of ads

Once you have identified the right audience for your business, you will need to select the right type of ads. Focus on businesses that have an endless option for advertisement targeting. Consider the different kinds of goals with respect to your existing Facebook advertising strategy:

  • Awareness: Increase your brand reach and introduce your business to customers through Facebook advertisements
  • Consideration: Foster interactions between advertising messages and prospects
  • Conversions: Pay attention to future buyers and convince them to become your business customers

These goals determine the right step to take with your advertisements. This includes the ad types and creatives you choose.

Make your Facebook Ads creative

Do not ignore entertainment value when creating your Facebook ad. You need to transform your boring ads into interesting ones. This will create curiosity among users to view your ads.

The more visually appealing you make your FB ads, the more engagement it will create among users. Whether it is images or humor that captivates people, try to avoid stuffy and still Facebook campaigns.

  • Inclusion of video in the ads is a great way to make it attractive for your FB audience
  • A compelling call-to-action

Entertainment factor helps in creating engagement among the audience with your FB ads, and a strong CTA aids in transforming them to clicks on the website.


Facebook boasts of having the largest customer base of any social network. Running the paid ads on this platform will reap results only when it is executed properly. All the above-mentioned tips will help you implement Facebook advertising in the right way.